THE AWARD AWARDS - CAMPAIGN EFFECTIVENESS VIDEO

Winner, Bronze at 2012 AWARD Awards in Advertising
Nominated for Singapore's Sabre Award in Public Relations

A viral campaign for the charity OzHarvest starring Australian celebrity chef and MasterChef judge, Matt Moran.
The campaign reached over 4 million people in Australia in under 48 hours through traditional and social media.
It received over 260 mentions in print, on radio, on news websites and blogs. It was featured in the following ways:

TV & Radio
A Current Affair
Nine News
Ten News
Sky News
Sunrise
The Today Show
2Day FM: Kyle & Jackie O
Nova FM

Front page online:
The Sydney Morning Herald
The Age
The Daily Telegraph
NineMSN
Yahoo!7
Courier Mail
Digital Spy

Internationally:
Front page of The Huffington Post
ABC News Now (America)
Daily Mail (UK)
Nieuwsblad (Belgium)

It was the top rated YouTube video on people and blogs for its week.
It was the number one trending video and number two trending topic on Twitter in Australia for the day.

Client: OzHarvest
Production Company: Manual
Creative: Ben Mathews, Fergus Cahill, E. James Wright
Producers: Fergus Cahill & E. James Wright

Director: Ben Mathews

ORIGINAL - IPHONE FOOTAGE LEAKED TO MEDIA

HOAX REVEAL

30 SECOND TVC FOR BROADCAST